Digital Marketing and Video are Key.
Video grabs your attention better than other marketing medium. People watch an average 30 minutes of video a day. Are you targeting your customers or are your competitors?
Video is fast becoming one of the most used marketing methods. I’m not talking about only Youtube.com either. With the advent of mobile marketing, and the ease in which technology enables almost anyone with a computer, some skill, to create very professional looking videos, it’s becoming the norm to see video blogs right along with text blog posts. There are many ways in which you can use the videos you create to market your local business.
Youtube.com — This is a given as a place to upload your local marketing video. It’s where most people are! According to Youtube.com’s own metrics they have over 60 hours of video being uploaded to YouTube each minute, you gotta be on Youtube.com! Some people worry about the “YouTube.com” logo appearing on their proprietary video but this is seriously not a problem. The point is to get your video seen and possibly, if you have good enough work, you can become a partner and get revenue from your videos.
Vimeo.com — For more creative videos than you might see on some Youtube.com videos upload your creations to Vimeo.com. It’s not free, but if you want more service, and an even more professional vibe to your videos try out Vimeo.com as an alternative or addition to other video hosting areas. It is affordable for small local businesses and has many features including even the ability to have your own branding and to even have commercials on your videos. (added revenue$)
Sproutvideo.com — If your local business is a nonprofit, this is a professional and inexpensive hosting platform that allows you to brand your own videos without the YouTube.com logo if you prefer. You can keep track of your metrics, and get a lot of support. You can try it for 14 days for only a dollar at the time of this writing. It has a domain white-list feature that is excellent if you want to have your own video hosting platform as well as easy mobile support.
Google Plus — You can also upload your videos to Google Plus. You can share them with everyone, or certain circles. You can make them available to share and more. You can upload the same format that you use for YouTube.com. What’s really awesome is you can actually upload more than one at a time and create video albums and upload them straight from YouTube if you want.
WordPress.org — It’s simple to create a video using your video editing software like Camtasia and “producing” it for the web. Once you product it for the web it will give you a file with several files in it. FTP all the contents to your server, then link to the video on your WordPress.org (self-hosted) website. Alternatively, most of the above hosting platforms allow you to use an “embed” feature to embed the code they create to your website.
However you choose to share your videos to market your business it is imperative that you get started. With so many businesses starting to use video to market their local businesses you can get a head start in the rankings by being better, and first! You can also post your videos in a variety of places, you don’t have to pick just one. Sharing across all your social media networks is an important part of online marketing for the offline, local business.
Video marketing is cost effective and trackable. Videos make you stand out from the crowd and get the attention of your target audience.
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