Why should you care about your online reputation?
90% of consumers trust the recommendations of others. So your company’s online reputation has the power to either build up or destroy your business.
We get your phone ringing, generate leads for your business AND increase your sales with specific marketing processes.
One Bad Comment Can Damage…
Even just one negative comment about your company can have a serious negative impact on your ability to generate new customers. The internet has provided consumers with the ability to voice their opinions from virtually anywhere they want, whenever they want. If you make just one mistake when dealing with a customer it can really come back to haunt you if they turn to the web to vent their frustrations. In fact, the damage is done even if their complaints are not necessarily true.
Is this fair?
No. But it doesn’t change the fact that other people can create your online reputation if you don’t gain control over it yourself. But fixing, building, and maintaining a positive online image isn’t easy. It is time consuming and takes a lot of skills and knowledge to get the job done. As a small business owner, you probably have no idea where to turn to fix your damaged reputation.
That’s where WE come in…
The fact is that many consumers who are trying to make purchase decisions are completely turned off by negative reviews and comments about a business. As you can imagine, this can gravely affect your ability to get more customers. There are numerous ways you can improve your reputation online.
However, to do it right, it does take a lot of time and effort. That’s why so many businesses are turning to online reputation management services.
What is Online Reputation Management?
In short, online reputation management is a process that involves improving or restoring your company name or brand image.
This includes clearing up any negativity and implementing measures to defeat the negative with POSITIVE content surrounding your brand.
Is my online reputation really that important?
Your online reputation can literally make or break your business. In this dominant digital world, the internet is often the first place consumers look for information on local businesses. Consumers now voice their opinions of different products and services online. They can even do it anonymously. There are no real laws in place which state what people can and cannot write about a business. Just as consumers can write positive reviews about your company, so too can they write something negative whether it’s true or not. If you don’t take measures to ensure your potential customers are met with POSITIVE information about your brand when they stumble across you online, the impact can be damaging.
How can reputation management help? Online reputation management uses a range of techniques to basically make you look good online. It largely revolves around building positive reviews from your customers and releasing new, positive content that pushes any negative content further down the search results. Existing content can also be improved upon to establish the same goal.
Of course, simply creating new content and publishing it will not cause it to rank highly on search engines. SEO needs to be used in order to make sure it rates as highly as it could. No. It isn’t possible to erase existing negative comments or reviews.
However, you can always address any negativity publicly and privately to show your customers and prospects that you care.
Can you erase negative comments or reviews?
What if my competitors are intentionally posting false, negative information to hurt my business?
If you believe the negative comments written about our business are fraudulent, there are things you can do to try and get them removed. You can file an online defamation lawsuit.
This applies if the comments have been posted specifically to damage your livelihood and reputation. If you win the case the website will have no choice but to remove the comments and also reveal the identity of whoever posted it. Keep in mind that a lawsuit will cost a lot of money. Unless the comments are continuously posted or they have caused significant damage, online reputation management services are a much better and cheaper option.
Result times do vary. It will depend upon how much damage has been caused and the type of services you require. We customize each service to suit every individual business we work with. Some businesses have seen results in days, others in weeks and some within months. We can give you a better time frame once we know your exact specifications.
How much do you charge?
Just like the results, the costs will depend on your individual situation as well. Once we’ve had a chance to review the scope of your online reputation, we’ll be able to provide you with a detailed quote. Don’t see the answer to your questions? Contact us today and we would be happy to speak with you!
What We Do… Marcon Marketing Group is a Wausau, WI – based reputation management agency celebrating over 16 years of service. The internet is now the real word of mouth when it comes to consumer opinions about companies, products, and services.
People don’t hesitate to share their thoughts online – especially when they’re unhappy. The internet is also the first place people turn to when they want to find out more about a company. Therefore, if you don’t have a good online reputation, you’re going to have a hard time generating new customers.
We pride ourselves in helping companies just like yours build positive customer reviews, address seriously damaging remarks, and publish consistent positive content surrounding your brand. Protecting your reputation early will help you avoid any potential negative comments and reviews and highlight your company in a positive manner.
However, if you’re already suffering from the damage of a negative online reputation, don’t despair. It isn’t too late to start repairing it. We can actively CHANGE the way your business is perceived by prospects and the general public using ethical, proven online reputation management methods.
Each of our clients go through our extensive reputation audit, repair and maintenance process to ensure their individual needs are met. We specialize in working with companies of all sizes to fix, build, or maintain a positive online image. We have helped businesses across all sectors build and maintain a positive reputation online. Whether you are in need of serious repair or simply want build more credibility, we can help.
With our expertise and skills, Marcon Marketing Group can help you with a variety of reputation services – whether you need to clean it up or build one from scratch.
Our Services Effective Reputation Management include:
Customer Review Management, Content Creation, Identify Issues Which Need Immediate Attention, Reputation Protection. If you’re ready to start with your own personalized Reputation Management strategy, contact us today for your free, no-obligation consultation!
Contact us today to receive a free quote and find out how we can help with your online reputation!In addition to that, we will help you build brand awareness, ensure you are releasing positive content on a consistent basis, and generate more positive online reviews from your customers.
Whatever your current reputation, our online reputation management team can implement strategies to help strengthen your online image. As a result, you can expect a steady flow of new customers who may have otherwise moved on to one of your close competitors. Ready to get started? Contact us now for your FREE initial consultation so we can explain exactly what we can do for you!