Mobile Marketing Strategy: All successful mobile marketing campaigns start from the preparation of foolproof mobile marketing strategies. Without proper organization in this step, your campaign is doomed to fail.
Here are 5 pointers to help you make a sound strategy for your entire campaign:
Know your goal: First off, decide what you are trying to achieve from the campaign. Are you after getting new sales leads or do you simply wish to boost the number of clicks on your business blog? Once you have the goal clearly in mind, the rest of the plan will be significantly easier to develop.
Prepare to use social media: These days when smartphones are cheaper than ever before and even regular phones come with built-in web browsers, online marketing and social media pretty much go hand in hand. Why not use social media in your mobile marketing campaign then? Post links to your blog on Facebook, or tweet about the new updates on your website, the choice is all yours. Make sure to have mobile versions of your business website and blog handy though. Without that, your efforts will be in vain.
Decide the format to be used in updates: Make sure that updates that are released on social media channels follow proper formats. Ideally, there should be a part about the information, followed by a call to action in order to increase chances of conversion.
Make sure that the updates are posted frequently: Make sure that there is not much gap between the updates. Ideally, a mobile marketing campaign should have more frequent updates than other types of online campaigns.
Build a list of recipients of updates: Make it a point not to send your updates to just about anyone. This will soon get your company labeled as a spammer entity. Make provisions for building a list of recipients who have agreed to receive the updates sent out by your company. Once you have such a mailing list in your hands, you can rest assured that your company will never be blacklisted by any of the mobile connection carriers.
Running a mobile marketing campaign successfully is not that big a deal. It is the planning phase where most marketers screw up. Plan properly after discussing with your marketing team, and you are sure to build a sound plan to make your campaign successful.
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