Social Media to generate sales. Do people find you or your competitors online?
Tired of seeing to no results from advertisements on newspapers, ads and yellow pages.
Now is the time to dive into Social Networking. Social networking is now the number one activity on the web. Millions of consumers are waiting to buy your product or service on websites like Facebook, Twitter and Linkedin.
Where Does Your Target Audience Hangout Online?
Although it seems plausible that most local business owners would know where their target audience spends their time online, the unfortunate fact is that this is one of the most overlooked aspects of social media marketing.
Yet, at the same time, this is by far one of the most important things a company should know in order to boost their online presence. If you’re unsure where your target audience hangs out online, a few simple steps can lead you in their direction.
Social media to generate sales: Visit Forums and Blogs
The first thing you can do is search for and visit popular forums and blogs that are dedicated to your line of business. For example, if you own a children’s clothing consignment shop, there are an array of parenting and motherhood forums and blogs spread across the Internet.
The key is to seek out the forums and blogs that have high participation and frequent activity. A dead forum won’t do you much good. Other examples include automotive enthusiast forums if you have a custom automotive shop or pet care forums if you want more exposure for your pet store.
Social media to generate sales: Social Media Groups
Social media groups are filled with like-minded individuals that connect to discuss certain topics. So they’re the perfect way to zero in on your target audience’s wants and needs.
Social media to generate sales: How to Find the Best Forums, Blogs, and Groups
Start by performing a Google search; enter keywords associated with your product or service. Be sure to type “forum” in your query as well so that your search results will yield the top forums.
Likewise, type “blogs” along with your keyword terms. For social media groups, visit the social media site of your choice and use the integrated search features on each site. For example, Facebook has a specific area for groups, and you can search for group results only.
Social media to generate sales:Get Involved
When you find your target audience, don’t be shy. Jump right in and post. Keep in mind, however, that forums, blogs, and groups work in the same manner that regular in-person hangouts work.
People tend to trust you after you engage with them and show interest. In other words, it’s not wise to find your audience, drop a few lines about your business, and leave.
The more valuable information you provide, the better chance you have of converting your social media audience into loyal, paying customer
Are you there?
Social media to generate sales: Use the power of social marketing to bring in a flood of new customers to your website.