What is Your Marketing Hook? Posters, Flyers, Videos and Trade Fairs Are Fun.

What is Your Marketing Hook? Posters, Flyers, Videos and Trade Fairs Are Fun.

What is Your Marketing Hook?

For some years now trade fairs have been very much a part of local and regional businesses and are still proving a very great way to get more interested in your business.   If you attend trade fairs you are providing a visible presence which allows you to show how relevant your company is and how much it has to offer.   Plus it provides you with the opportunity to make valuable contacts that could prove beneficial to your business in the future. (more…)

Marketing Perspectives: Are We Speaking Frankly?

Marketing Perspectives: Are We Speaking Frankly?

Marketing Perspectives: Are consumers being lied to?

Were you to ask one hundred consumers what they find most unbelievable about marketing, you are probably going to find that at least 25% of them will say they feel lied to.  Marketing perspectives and analysis show that consumers hate being lied to and are far less likely to take notice of marketing if someone is always telling them a lie. (more…)