Marketing Strategy: The Big Spray Method

Marketing Strategy: The Big Spray Method

Marketing Strategy: What is the most effective method of marketing?

Most companies today who want to become more prominent in the eyes of the public will choose to use a big hitting marketing strategy.   As well as being expensive this type of strategy can also prove very risky as they need to purchase TV time and then record an advertisement that will be aired locally and regionally.

Otherwise they may take out a full page ad in a newspaper or place short ads that are repeated on the radio.

What they are hoping is that by spending more they will able to bring more customers to them. (more…)

Marketing Perspectives: Are We Speaking Frankly?

Marketing Perspectives: Are We Speaking Frankly?

Marketing Perspectives: Are consumers being lied to?

Were you to ask one hundred consumers what they find most unbelievable about marketing, you are probably going to find that at least 25% of them will say they feel lied to.  Marketing perspectives and analysis show that consumers hate being lied to and are far less likely to take notice of marketing if someone is always telling them a lie. (more…)