It is impossible to produce an effective marketing video without a great script. The script is the blueprint for your video. Everything else in it – the visuals, music, actors and even the call to action – will be dictated by the script.
If you are planning on a one-minute video, it may surprise you to know the script will only need to have about 150 spoken words in it. That’s not much time to convey your message.
With that in mind, here are some tips to help you write the best possible script for your video.
Before you start writing, ask yourself the following questions: